What is Adobe Experience Platform? 

Modern businesses gather a ton of data on their customers, from different data sources. These disparate pieces of information hold the key to optimizing products and delivering better service. However, unifying all the data and making ‘sense’ of them, is a major challenge to say the least. Most CRM systems feel to be inadequate if you are looking to understand the multi-dimensional demands of the modern customer. Adobe Experience Platform is an advanced tool that can potentially revolutionize the way you manage your data. 

So, what is Adobe Experience Platform? It is a comprehensive digital platform that unifies all critical customer data.  This not only includes data from your CRM systems but also data on customer behavior, transactions, interactions, and other third-party data, gathered from various data sources.  

It does not stop at that! After collecting the data, it standardizes it and makes it ‘smarter’ with the power of AI. The platform helps you discover actionable insights and convert them into actions across different channels. 

If you are looking for an intelligent tool that helps you understand exact customer demands and craft experiences to meet the demands, then Adobe Experience Platform (AEP) is the tool you need. 

Why Do You Need Adobe Experience Platform for Your Business? 

So, why do you need Adobe Experience Platform and how can it transform your customer interactions? There are several ways it can do that! Let us look at some of the advantages of using AEP for your business. 

Benefits of Adobe Experience Platform:

• Reduced Time to Value

By using AEP, you can rapidly collect real-time data from multiple sources and gain quick insights. It reduces the time taken for data preparation and processing, allowing you to launch marketing campaigns faster and make the most of current market opportunities.

• Actionable Customer Insights

AEP excels at transforming raw data into actionable customer insights. By utilizing advanced analytics and AI, you can understand customer behavior and preferences with better clarity. The platform empowers your business to take data-driven decisions to build stronger customer relationships and increase conversions. 

• Continuous Evolution

The platform is built for scalability and flexibility. So, as your business evolves and it needs change, it can adapt to that change without extensive effort. AEP receives regular updates, ensuring relevance and delivering consistent performance even as markets stay dynamic.

3 Use Cases of Adobe Experience Platform 

Here are some of the use cases of Adobe Experience Platform, in different industries: 

Better Customer Support in the Financial Services Sector

If you have a financial services or insurance business, then AEP can help you deliver better customer service, along with tailored products based on their preferences. 

The platform integrates data from banking transactions, customer interactives, social media engagement and other similar data sources, to help you gain a better understanding of your customer. You will be able to identify their specific needs more accurately, that deliver the perfect product according to their needs. 

Improved Patient Care at a Healthcare Institution

With Adobe Experience Platform, you can consolidate data from EHRs, patient portals to create a detailed patient profile based on their treatment history.  

This enables you to create targeted health campaigns, initiate personalized communication and deliver proactive treatment.  

For example, you can send personalized reminders for appointments, post-treatment care instructions. This not only helps you to offer better care but also contributes to your brand building efforts. 

Personalized Shopping Experience in Retail Industry

You can leverage Adobe Experience Platform to deliver personalized shopping experiences – both online and in-store. By gathering data from various touchpoints, you can create customized marketing campaigns, product recommendations, and targeted promotions.  

You can also leverage Adobe Experience Platform to create and send personalized offers to customers based on their past purchases and preferences. This increases engagement and drives sales. 

The Different Components of AEP 

Adobe Experience Platform is not one, but a combination of different applications. Here are some of the key applications that are natively built on the Experience Platform. 

Adobe Real Time CDP

Adobe Real Time Common Data Platform, also known as RT-CDP, allows you to collect B2B and B2C from various sources, unifies them and create audiences ready for any channel. The application helps you to identify and reach out to high-value audiences through efficient data collaboration.

Adobe Journey Optimizer

Adobe Journey Optimizer helps you to monitor and craft customer journeys. With this single application, you can manage omnichannel campaigns. With its authoring capabilities, you can engage customers across different channels. The AI features help you to identify optimal pathway for customer journeys and develop better acquisition strategies. 

Adobe Mix Modeler

Adobe Mix Modeler brings together Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to give a holistic view of marketing performance. It helps you to measure and optimize their campaigns across all marketing channels – paid, earned, and owned. The application allows you to provide a comprehensive methodology for marketing measurement and planning. 

Key Features of Adobe Experience Platform 

Let us know look at some of the key features of the Adobe Experience Platform and see how they make the platform one of the ideal tools for modern businesses. 

Adobe Sensei – Your AI Assistant for Enhancing Marketing Performance 

Adobe Sensei brings the power of AI to your marketing strategies. This AI Assistant within Adobe Experience Platform helps you understand your data, generate audiences, create content, and optimize campaigns, with nothing but simple language conversations.  

With help from your AI assistant, you can get customized product guidance based on your data and use cases. You can also automate critical tasks, generate insights, and plan effective campaigns in fewer steps 

Adobe Experience Platform Data Collection  

The success of a marketing tool depends on the speed and accuracy of data collection. With Adobe Experience Platform Data Collection, you can gather, standardize, and enhance customer data to generate deep insights and personalize campaigns. 

This makes it easier for you to process large volumes of data in real time. This data can be consumed across internal and external workflows. It also plays a key role in accelerating your experience delivery, by providing you with quick feedback on the processed data. 

Adobe Experience Cloud vs Adobe Experience Platform  

On the face of it, Adobe Experience Platform looks a bit like Adobe Experience Cloud. However, there are a few key differences between the two. 

To put it simply, Adobe Experience Platform forms the data foundation for Adobe Experience Cloud (AEC). So, what is AEC? It is a suite of integrated web-based marketing tools, which streamlines content creation and management, generates data insights, and manages customer journeys. 

Here is a comparison of Adobe Experience Cloud vs Adobe Experience Platform. 

How to Get Started with AEP? 

Now that we know about Experience Platform and how it can impact your business, let us look at how you can implement it for your business. 

The actual process might differ based on your need, but here is an overview of the process that is followed for implementing Adobe Experience Platform. 

STEP 1: Assessment

To start things off, your business goals are identified and aligned with the capabilities of AEP. The existing infrastructure is also assessed, and specific requirements are documented. 

STEP 2: Data Strategy

Next, all the relevant data sources are mapped so that they can be fed into the platform. Data ingestion and real-time data streaming processes are set up. 

STEP 3: Platform Setup

At this stage, AEP environment will be set up and configured. You will need to establish connections and data flows between the platform and external systems. 

STEP 4: Customer Segmentation

You will need to segment your audiences based on business rules and customer behavior. At the same time, you also need to create customer profiles, by unifying data from various sources. 

STEP 5: Activation

After developing personalization strategies and setting up integrations, you can activate the platform. Make sure that you continuously monitor the system and make improvements, for sustained performance. 

Working with an Adobe Partner 

To ensure that you develop the right strategies and implement Adobe Experience Platform in the right way, you need to work with a certified Adobe Partner. Evolvous is a certified Adobe Bronze Partner and with our expertise and innovative solutions, you can ensure that your business gets the desired performance from Adobe Experience Platform.