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The 7 Effective ways to use Adobe Experience Manager

In a previous blog, we understood how to make your Adobe Experience Manager implementation a success, in this blog, we will cover the effective ways to use it. In this digital era, every enterprise needs a platform for content management, such as Adobe Experience Manager. Many enterprises purchase the subscription of this platform to empower their brand and business unit marketers to make the best digital experiences with fewer maintenance costs and IT dependency. Implementation and how your organization is using AEM in the right way are essential.

At Evolvous, we’ve helped various enterprise customers get the most out of their Adobe investment. AEM plays a significant role in many ways. AEM is a complete content management system that may assist you in developing websites and related apps. Paperless forms, online communities, and mobile applications are all examples of this. This combination makes it easier for marketing professionals to organize and manage their content to be sent to the right person at the right time.  

The 7 Effective ways to use Adobe Experience Manager - Evolvous



Customers today are more compelling, demanding, and savvy than they have ever been because Adobe Experience Manager (AEM) works with them. If you want to attract them and get the revenue, you’ll need to provide relevant material that takes advantage of the daily interactions. Implementation of AEM in any organization requires proper planning and goal so that they get benefits of it. There are some tips for you to make AEM effective for your business.  

The 7 Effective ways to use Adobe Experience Manager are as follow:

1. First, understand why your business needs AEM:

In today’s world, what is the only thing we need- “online presence” It is a significant source of money and an excellent strategy to acquire new consumers, maintain existing ones, and keep the company viable. Using digital information sources such as documents, photos, infographics, videos, and applications to keep your customers updated and build strong connections with partners, stakeholders, and suppliers is a great approach to keep your customers informed. Multiple research surveys have ranked Adobe Experience Manager as the best Web Content Management solution for businesses. AEM is a one-stop shop for establishing your company’s online presence because it’s part of the Adobe Marketing Cloud. Adobe Experience Manager is a powerful tool that can integrate with various third-party applications, and Marketo is one of the most popular AEM integrations.  

2. Beginning with the end in mind is a good way to go:

We know it’s trite these days to “beginning with the end in mind,” but sharing components in Adobe Experience Manager isn’t something that happens on its own. Brands and business units (BU) frequently have their ideas on what a website should look like, as well as their design agency of record (AORs). Component reuse and platform maintainability must be enterprise-wide goals; otherwise, designs would inevitably result in components that cannot repair with each other for a shared set of components.  

3. First and foremost, consider the core:

There appear to be two approaches to a consolidated codebase. Working with and growing on a shared set of components to serve brand and BU goals, one way necessitates planning and design discipline. The alternative option allows brands and business units to construct what they want in the near term, subsequently identifying similarities and consolidating them to the core.  

Having essential core components and expanding those with variants in BU and brand-specific code repositories is a typical temptation, even with a philosophy of core-first components. The ill-fated goal was to gain the benefits of code sharing with essential components while retaining complete freedom. On the other hand, the result is essentially the same (and often even worse) as skipping core components entirely, with code mainly duplicated across brands and BUs, resulting in all of the same issues that core-first components are supposed to avoid.  

4. First, construct sites with a higher budget:

Certain brands and business units (BUs) in an enterprise portfolio may have bigger marketing expenditures than others, and the requirement that these sites adhere to a set of standard components might be seen as an unacceptably restrictive limitation. Additionally, changing simple components to enable complex variants is riskier than updating complicated components with simple variations. For all of these reasons, putting higher-budget brands and BUs on the platform first may provide the company with the best of both worlds. The organization’s high-dollar entities create a pixel-perfect first library of highly styled and versatile components, while the more cost-conscious organizations migrate to the platform later at a fraction of the cost.  

5. Use an AEM Living Style Guide for Designers as a resource:

If you want designers to start with a pre-existing collection of components and variants, you’ll need to provide them with the means to make that happen. Most people are aware of the concept of a “live style guide,” but we encourage you to take it a step further by ensuring that your component guides are actually “living” by implementing them directly in AEM with fundamental components. This guarantees that your component instructions are never hypothetical, never out of date, and always accessible to all design team members.  

6. Build code the “AEM Way”:

Platforms with many features, like Adobe Experience Manager, require much knowledge to deploy well. Recent industry attempts (e.g., “fast sites”) have attempted to simplify the platform for implementation teams with limited resources. However, straying from the road of full-on implementation “the AEM way” inherently limits your possibilities for code and/or component expansion and reusability. You’ll also be setting yourself up for higher maintenance and upgrade charges as the platform moves away from bespoke or overly simple solutions.  

7. Take Control of the Code:

Of course, for your initial implementation on AEM, you’ll want to use as much free code and components as possible. However, beware of solutions that rely significantly on WCM Core components or an AEM accelerator library in their first implementation. This very technical topic deserves its study but suffices it to say that being too attached to a component library will severely limit your ability to progress into a library of complicated, adaptable, consistent, and reusable components.  

Conclusion: Now that we have helped in how the 7 Effective ways to use Adobe Experience Manager (AEM) ecosystem can implement effectively, remember that it’s never too late to start, and we are always available to help your organization implement AEM. If you are new in AEM, then take this article as guidance. 

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