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How to Use Power Platform to Add AI Capabilities to Your Website?
Artificial Intelligence or AI has become the buzzword in recent years. With the introduction of ChatGPT, AI has become a commonly used tool in business, education and even in personal spaces. Today, companies are looking to introduce AI capabilities to their website, aiming to make it more efficient and responsive to customer needs.
Microsoft has always been at the forefront of AI development. Power Platform, a suite of low-code applications from Microsoft has emerged to be one of the most effective solutions to add AI capabilities to your website. It is fast, simple, and effective. In this article, we will look at some of the ways in which you can use Power Platform to add AI capabilities to your website.
But before we do that, let us look at some of the things you can expect when you add AI capabilities to your website.
What to Expect When You Enhance the AI Capabilities of Your Website?
So, why should you consider introducing AI to your website? Well, you would be getting quite a few advantages that can give you a considerable edge over your competitors. Here are some of the advantages that you can expect to get when you empower your website with AI.
Personalized User Experience – Make your visitors feel special. AI can track and analyze the usage history of individual users and automatically customize content to meet their needs and preferences.
Enhanced Analytics – AI can analyze and interpret large volumes of data to extract valuable insights. Therefore, by integrating AI into your website, you can gain deeper understanding of your customer behavior and analysis.
DID YOU KNOW? Power BI can also help you gain valuable insights from your data. To discover more about how our Power BI solutions, click here.
Better Customer Support – With Natural Language Processing (NLP), AI models can offer robust customer support, especially as the first response. This ensures that you can offer immediate assistance to your customers, thereby enhancing customer engagement.
Fraud Detection – If your website is handling a sizeable number of transactions regularly, then you need to have a robust fraud detection system in place. By adding AI capabilities, fraud detection becomes easy and accurate.
How to Add AI Capabilities to Your Website with the Help of Power Platform
Microsoft Power Platform is a suite of applications, some of which can be used to enhance the AI capabilities of your website. Here are some of the steps that you need to take to achieve the desired results.
Sign up for Microsoft Platform: Visit the Microsoft Power Platform website and sign up for an account if you do not have one already.
Explore AI Builder: AI Builder is a component of the Power Platform suite of applications. Like other applications in the Power Platform family, it is a low code application, and it allows you to build AI models without extensive coding knowledge. It comes with pre-built AI models, but you can also build custom models based on your specific requirements. Familiarize yourself with the capabilities of the AI Builder, especially with the different type of models it supports, such as form processing, prediction models, and sentiment analysis!
Design Your AI Model: Identify the specific AI capability that you want to add to your website. For example, you might want to incorporate sentiment analysis to analyze user feedback or use object detection to enhance image recognition. You can then use AI builder to design and train your AI model based on your specific requirements.
Integrate Your AI Model into Your Website: Once your AI model is ready, you can integrate it into your website with the help of Power Platform connectors and APIs (application programming interfaces). For example, you can use Power Automate to create automatic workflows that trigger AI actions based on user inputs or specific events on your website.
Enhance User Experience: Consider how you want to present the AI capabilities on your website. You can create custom forms, chatbots, or interactive elements that leverage AI to provide personalized recommendations, responses, or insights to your website visitors.
Test and Refine: After implementing the AI capabilities on your website, you need to thoroughly test and evaluate their performance. Monitor the results, gather user feedback, and refine your AI models and workflows as needed to improve accuracy and user satisfaction.
Continuously Iterate and Optimize: You can enhance your AI capabilities over time. It is important that you regularly review and update your AI models based on new data and evolving user needs. You need to stay up to date with the latest enhancements and features offered by the Power Platform to maximize the AI capabilities of your website.
Leveraging Power Virtual Agents to Empower Customer Interactions with AI
AI Builder is not the only component of Power Platform that you can use. Apart from it, you can also use Power Virtual Agents. Power Virtual Agents is a low-code, no-code chatbot development platform that allows you to create AI-powered virtual agents without extensive coding knowledge. Here is how it works.
Natural Language Processing (NLP) – Power Virtual Agents uses NLP to understand and interpret user inputs in natural language, thereby allowing for easier comprehension and better resolution.
Pre-Built AI Capabilities – Power Virtual Agents, when integrated into your website, can add a range of AI capabilities like natural language translation, sentiment analysis, entity recognition and more. These can be leveraged to understand user issues more effectively, tailor conversations accordingly, and offer personalized responses.
Integration with Backend Systems – Power Virtual Agents can integrate with external systems and databases to fetch information and perform actions. It can access your website’s knowledge base, retrieve product information, and submit customer inquiries to your CRM (Customer Relationship Management) system.
Analytics and Insights – Power Virtual Agents provides analytics and reporting features to track user interactions, monitor performance and gain insights into user behavior. You would be able to analyze conversation logs, identify trends and make data-driven improvements to your products and services.
Evolve with Evolvous
Artificial Intelligence is going to redefine the way business is being done in the coming years. To keep up with this radical change, your business needs to evolve and integrate AI into its core processes. Power Platform is an effective tool that helps you to achieve that level of transformation.
At Evolvous, we are helping businesses like yours to evolve and better position themselves to make the most of the AI revolution. We offer customized solutions that help you to optimize your operational processes and deliver a better value to your customers. Visit https://evolvous.com to discover how we can be your partner in the next stage of your business evolution.