What is Adobe Experience Manager (AEM), Features and Implementation Costs?

Delivering the right digital experience is critical to drive sales and build brand loyalty. However, creating, managing, and delivering personalized content is easier said than done. Adobe Experience Manager is a unified content management system that makes it easy to deliver the right content and enrich the digital experience of your customers while interacting with your brand. Let us understand more about the platform and how it impacts your business.  

Defining Adobe Experience Manager 

Adobe Experience Manager or Adobe AEM, as said before, is a comprehensive content management solution that helps businesses create, manage, and optimize customer experiences across various channels.  

AEM combines the functionalities of a content management system (CMS) and a digital asset management (DAM). It comes with a range of tools that enable you to manage websites, mobile apps, forms, as well as other types of content, across different platforms. Therefore, it aims to optimize and improve the way you create, manage, and deliver content. 

Discover More About Adobe Experience Manager

Want to know more about Adobe Experience Manager? Visit our Adobe Experience Manager Consulting page to know more about the platform and how Evolvous helps you get the best out of it.  

Is Adobe Experience Manager Part of the Creative Cloud? 

No, Adobe AEM is not a part of the Adobe Creative Cloud. However, Adobe Experience Manager is a part of the Adobe Experience Cloud. While Creative Cloud is focused on creative professionals, Adobe Experience Cloud is primarily used for delivering personalized digital experiences on the web. 

Discover More About Adobe Experience Cloud 

The Adobe Experience Cloud, and its various modules can have a transformative effect on your delivering the desired online experience to your customers. Visit our Adobe Experience Cloud (AEC) page to know more. 

Is AEM the same as Adobe Experience Platform? 

No, they are not. Although in most scenarios, they work closely together. While AEM is used for creating, managing, and delivering digital experiences across channels, Adobe Experience Platform is designed to centralize data. Customer data, to be more specific. The Adobe Experience Platform data is used by different applications within the Adobe Experience Cloud. 

Find Out About Adobe Experience Platform Checklist 

Looking to get started with Adobe Experience Platform? Check out the checklist we go through to implement AEP. Read our blog here. 

What are the Features of Adobe Experience Manager 

Let us now take a quick look at some of the major features of Adobe Experience Manager: 

Adobe Content Management

With Adobe Experience Manager, you can centralize the management of all your content on desktop, mobile, email as well as social media platforms. It also assists you with content creation with its drag and drop tool, reusable templates, and other tools available within the platform. 

Digital Asset Management

Apart from content, Adobe AEM also helps you to manage your digital assets as well. You can store, organize, and retrieve assets like images and videos and tag them, add metadata, and facilitate easy discovery. 

Personalization

One of the biggest advantages of Adobe Experience Manager is that it helps in the delivery of personalized experiences. It analyzes the use behavior, demographics, and other parameters and then customizes the experience accordingly.  

AEM can also integrate with Adobe Target to enable A/B testing and audience segmentation, which will further aid in personalization. 

Forms & Document Management

Forms and similar documents are important for most businesses. Adobe Experience Manager provides you with the tool to create and manage forms and other data collection processes. It can also integrate with e-signature tools for better validation. 

Automation

It comes with inbuilt features that can automate critical processes like document approval as well as collaboration using workflows that can be easily customized. 

Apart from the ones mentioned above, it also has several other features including multilingual and multi-location support, and a lot more. 

What are the Adobe Experience Manager Implementation Costs? 

The cost of implementing Adobe AEM depends on several factors. Here are some of the main factors that determine the cost of implementing the solution: 

Licensing & Subscription Costs

AEM offers multiple types of licensing and subscription models. The cost will vary depending on the deployment model, number of users and the need for additional components. 

Customization and Development Costs

If you need to customize templates, workflows, integration, and other third-party tools will add to the total costs. 

Hosting & Infrastructure

If you require a server-based deployment or hybrid deployment, then you might have to invest in additional infrastructure.  

Support and Maintenance Costs

Large, complex systems need regular maintenance to sustain performance and minimize downtime. Therefore, you need to have a support and maintenance infrastructure in place which will help you to closely monitor the platform and resolve any issues when they arise. 

How to Implement Adobe Experience Manager? 

Let us now get a quick overview of the process to follow for Adobe Experience Manager for your business. Here are the steps to follow: 

STAGE 1: Project Scope

You need to start by understanding the goals that you want to achieve with AEM implementation. Based on that, you will need to define the scope of the project. This will include the AEM components that you will need and understanding the integration requirements. 

STAGE 2: Solution Architecture and System Setup

When you are working with an AEM consultant, their specialized solution architect with work with you to plan the solution architecture. Things like content management, workflows, multi-site management and user permissions will be decided at this stage. 

Apart from that, the system will also be set up based on the deployment model that you choose. 

STAGE 3: Customization and Development

Now that the roadmap is set, work will begin on customizing and developing the AEM platform for your specific requirements. You will need to execute tasks like template creation, component design, automation, and third-party integrations. Once the platform is required, you need to migrate your existing content to AEM. 

STAGE 4: Testing

After the solution is ready, it needs to be rigorously tested to ensure that all the functionalities are working fine, and the desired performance levels are met. 

It should also be tested for security and compliance features to protect from any risks or avoid any non-compliance issues. 

STAGE 5: Go-Live and Support

Once the testing is done, the solution is deployed to the production environment. As and when required, you need to make sure that you have the right support to resolve issues and sustain the performance 

Find Out How Adobe Experience Manager Compares with Other Platforms 

Discover how Adobe Experience Manager compares with other content delivery platforms, and how it fits the diverse needs of dynamic businesses.